BIXI goes hip hop
BIXI goes hip hop
Somebody is taking advantage of the advertisements on Montreal’s BIXI bikes and making them more hip... hip hop that is. Stickers that match the green Desjardins ads are popping up around the city – but instead of the standard logo and last name, the name is being replaced with a hip hop group or artist. (See examples below)
This is not part of Desjardins' campaign, however. Francine Blackburn, the credit union's media advisor was not aware of the stickers and told OpenFile Montreal it was not a planned attempt by the bank to appeal to hip hop lovers.
Have you seen other stickers? Let us know!
Photo: Shawn Carpenter via Flickr (http://opnfil.es/q8i2Ds)






